Tools like Clara bridge and opinion labs etc. helps you to understand what customer thinks about a product/service, Customer needs and recommendations which will help to improvise the services and also to intensify the sales and services of an organization.
“Advance Microsoft excel” and “Tableau” are again the key tools to build the intelligence over the data and provide advanced data visualization which will help the organization management to deeply understand what’s happening in their business? and also to know if they are going on the right path.
There are lots of good reasons to learn and use Web analytics, and no good reason not to. Go ahead and get started with it and be a part of any organizations success stories.
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